Google

Google

How Google Works

Book - 2014
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Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
Publisher: New York : Grand Central Pubublishing., ©2014.
ISBN: 9781455582341
Characteristics: xiv, 286 pages :,illustrations ;,24 cm.
Additional Contributors: Rosenberg, Jonathan
Eagle, Alan - Author

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Kristina Radzhapova Jul 18, 2018

How Google Works sheds light on company values, strategy and management style through the lenses of former CEO Eric Schmidt and current advisor to Google CEO Jonathan Rosenberg. Insightful, entertaining and filled with practical tools for work/creative success in any industry. A highlight for me was the emphasis on growth mindset/ lifelong learning attitude that is foundational in Google company culture (and is screened for during interviews). Also value of constant innovation, asking hard questions and imagining into the future to anticipate customer needs. Loads of examples of how creatives at Google are encouraged to take on projects that are purposeful, to take risks and embrace the new and different. Loved it!

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Thai5357
May 30, 2015

This was a great opportunity to see how Google really works. At first I was somewhat anti-google, but after reading this, they totally earned their status because of their hard work and business model. I learned so much about the culture (for example, half of their work force are engineers), and they offer some great career advice such as invest in yourself, specialize in something, etc. I would recommend this book because it's a quick and witty read, with good stories, and I would especially recommend this to someone who is applying to Google. I appreciate how there is also a balance of stories and research/facts. It was really interesting!

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