Merchandising Made Simple

Merchandising Made Simple

Using Standards and Dynamite Displays to Boost Circulation

Book - 2008
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"This guide shows you how to create branding - and foster customer loyalty - through signage, arrangement, and displays. The authors demonstrate how you can use your entire collection, from children's and YA materials to fiction and nonfiction, to promote your library and services - without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results."--BOOK JACKET.
Publisher: Westport, Conn. : Libraries Unlimited, 2008.
ISBN: 9781591585619
1591585619
Characteristics: xxiv, 137 p. :,ill. ;,24 cm.
Additional Contributors: Christiansen, Trish 1971-

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