Merchandising Made Simple
Using Standards and Dynamite Displays to Boost CirculationBook - 2008
"This guide shows you how to create branding - and foster customer loyalty - through signage, arrangement, and displays. The authors demonstrate how you can use your entire collection, from children's and YA materials to fiction and nonfiction, to promote your library and services - without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results."--BOOK JACKET.
Publisher: Westport, Conn. : Libraries Unlimited, 2008.
Characteristics: xxiv, 137 p. :,ill. ;,24 cm.